about us

Fouta de Val was founded in 2011 by Stockholm-based architect     Ellinor de Val. The idea is to mix traditional handicraft techniques with innovative patterns and looks. We design foutas that can have different uses depending on the season. Use them as a towel on the beach,            a blanket inside, tablecloth or as the perfect setting for a picnic.

SUSTAINABILITY

Fouta de Val plays with traditional handicraft and a contemporary scandinavian design and colour pallet. We believe in innovative ways of thinking about textiles and garments based on sustainability values and an interconnected approach to design.  Our aim is to design foutas with timeless looks that last for more than a season.

LESS, BUT BETTER

We find the ideas from designer Dieter Rams in the 1970's, ten principles for good design inspiring and representative for our brand. As good design cannot be measured in a finite way he set about expressing the ten most important principles for what he considered to be good design.

    •    Good design is aesthetic
    •    Good design is as little design as possible
    •    Good design is environmentally-friendly
    •    Good design makes a product useful
 

See the full collection here